Thursday, June 10, 2010

Vinayak Prasad takes over as President and Country Head-Cards Management of Yes Bank

Vinayak Prasad has been appointed as President and Country Head-Cards Management of Yes Bank. Earlier Prasad was serving at ICICI Bank. There he was heading the Cards Group and was responsible for launching its premium cards business.

The new appointment corresponds with an important phase in the bank’s life cycle as it plans to expand its’ branch banking operations as a part of a strategic movement to lead the next phase of growth.

Yes bank is planning to foray into credit card business and Prasad will be instrumental in launching this segment also he will be responsible for enhancing the existing debit card, prepaid card and travel card offerings, and will be heading the bank’s entire cards product portfolio.

Prasad has an experience of over 15-years in the consumer cards business.

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