Standard Chartered Bank, a foreign based lender has launched ‘preferred banking’ for its affluent customers with high income. According to bank press release this new scheme will offer complete solutions including savings, borrowing and protection to the fast-growing emerging affluent segment consisting of individuals with an annual income between Rs 5, 00,000- Rs 40, 00,000.
Sandeep Das, bank's General Manager for Premium Banking informed, "In India, the emerging affluent is a sizeable and rapidly-growing customer segment at 18 per cent per annum with needs that have been largely underserved and undifferentiated. Their needs are quite distinct from those of the mass market and present a huge opportunity for Standard Chartered."
He said, through this new scheme bank aims to target young, upwardly mobile, techno-literate professionals between 25-40years of age, who look for recognition, convenience and rewards and solutions.
The bank release said, under the scheme, customers will be offered faster and simpler mortgage solutions at preferential rates along and they can avail overdraft facility of up to Rs 3, 00, 000 at the inaugural interest rate of 15 per cent. The release also stated, the customers will be offered world credit card as well as preferred platinum debit card, in which they can earn accelerated reward points and petrol surcharge waivers.
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