The consortium of Idea Cellular and leading private sector bank Axis Bank has launched a new service ‘Idea My Cash’ with which the customers will be able to access basic banking services from their mobile phones.
The Director-Operations of Idea Cellular Mr. Amrish Jain said “We have attempted the pilot, with 20 branchless banks operating currently.” The telecom service provider plans to roll-out the service around the country by September this year.
The service will target the urban migrants that falls under the salary bracket of Rs 3000 to Rs 15,000.
Earlier in December last year, the lender appointed Idea cellular as a business correspondent under the Financial Inclusion Plan.
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