In the quest of being the fastest growing bank, the AXIS bank has chosen IBM to care for its customer care services with expectation of additional revenue due to cross-selling or up-selling services.
Mr. Jairam Sridharan, Senior Vice-President, Consumer Lending, Axis Bank, said: “We chose the IBM solution to consolidate our contact centre operations because of the company’s proven expertise and experience in this field and its commitment to a solution that maintains the right balance between quality of service and price.”
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